E-Commerce Training

For business owners and their teams who are running an online store — or about to — and are tired of piecing it together from scattered blog posts and contradictory advice. No development background is assumed.

Most stores do not fail because of the platform they picked. They fail on the unglamorous parts: product pages that do not answer the buyer's question, a checkout that leaks 70% of carts, shipping priced below cost, returns handled ad hoc, and nobody watching the numbers that predict trouble. This programme covers the whole lifecycle so those gaps do not stay invisible.

Twenty modules, grouped into seven tracks:

1. Foundations

• E-Commerce Fundamentals — business and product models
• Choosing Your Platform — hosted, self-hosted, marketplaces
• Store Setup & Legal Requirements
• Homepage & Store Design

2. Products

• Product Management — listings, images, variants, SKUs
• Pricing Strategy — models, costs, margins
• Inventory Management — reorder points, safety stock, FIFO

3. Checkout

• Payment Gateway Setup — gateways, PCI DSS, optimisation
• Shipping & Fulfilment — strategies, carriers, rates, packaging

4. Orders

• Order Management — lifecycle, statuses, best practice, OMS tools
• Customer Account & Experience — CX touchpoints, loyalty, personalisation

5. Growth

• Marketing & SEO — on-page, technical, off-page, keywords, content
• Email Marketing & Automation — welcome, abandoned cart, post-purchase, win-back
• Social Media & Advertising — social commerce, Meta, Google, TikTok, influencers
• Customer Service — channels, best practice, common scenarios, metrics
• Scaling Your Business — product, market and operational expansion, funding

6. Measurement

• Analytics & Reporting — sales, traffic, conversion, customer and fulfilment metrics

7. Risk & Compliance

• Returns & Refund Management — policy, process, reducing return rates
• Security & Fraud Prevention — fraud types, prevention, chargebacks
• Taxes & Compliance — sales tax, VAT, customs and duties, GDPR, CCPA

• A store launch checklist — every item to tick before you go live, from SSL and legal pages to a completed test purchase.
• A monthly operations checklist — the review rhythm that keeps a store healthy: reports, stock, returns by product, ad performance, reconciliation.
• The formulas that matter — reorder point, safety stock, gross margin, CAC, CLV and ROAS — and what a healthy number looks like.
• A tool map across platform, email, SEO, analytics, support, returns, inventory, shipping, fraud, tax, loyalty and reviews, so you can choose without starting from zero.
• Your own store, reviewed against all of it.

Delivered on-site or remotely, in focused sessions rather than one exhausting marathon. Group sizes are capped so everyone gets hands-on time, and we work in a real store rather than slides wherever possible.

The programme can be taken in full, or as individual tracks if you only need the growth or compliance material. Written materials and a follow-up question session are included.

Pricing depends on team size, format and how much is delivered — message us on WhatsApp and we will scope it with you.

Do we need to be on a particular platform? No. The material is platform-neutral — we cover Shopify, WooCommerce, BigCommerce and others, and help you judge which suits your volume and team.

We have not launched yet. Is this too early? It is the ideal time. The Foundations and Products tracks stop you making decisions that are expensive to reverse later.

We already sell online. Will this be too basic? Established sellers usually get the most from Checkout, Measurement and Risk & Compliance — the areas that quietly cost money. We can start there.

Can you train just one person? Yes, though it works best with the people who actually run listings, orders and support in the room together.